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The media already wrote off the company, but we found something unusual 🤫
$TTD 📺
The Trade Desk is the world's largest independent player in AdTech (advertising technology). 📊
It operates a demand-side platform (DSP), which allows advertisers and agencies to purchase digital ad space (in video, mobile, and connected TV - CTV) in real-time using complex algorithms. 📺
In the past year, $TTD stock experienced sharp declines, falling over 80% from its all-time high. 📉
Investors were concerned about slowing growth, fierce competition, and recently, the added threat from AI agents that could reduce ad exposure. 🚫
The stock price fell almost 85% from its all-time high 📉
The company, for its part, claims that AI is not only not a threat, but it is the most powerful tool for efficiency and increasing value. ⭐️
In the past year, the company implemented advanced AI systems that help advertisers analyze viewing data and better understand the value of advertising. 💎
Additionally, the company is revolutionizing the fundamentals of advertising. It is leading the shift from linear TV advertising to data-driven advertising in streaming and has even secured new contracts with major networks (like Walmart or Disney) hoping these will be its main growth drivers now. 📈
You're probably asking yourselves, what happened? ❓
Earlier this week, we identified that Jeff Green, the founder, who is also the CEO and chairman of the board, a person with access to all the most sensitive information in the company, made a first and very unusual insider purchase. 🚩
He didn't just buy shares; in fact, he opened his personal wallet and bought shares for an extraordinary amount of approximately
💵 150,000,000$ 💵
You read that right, the CEO spent approximately $150 million of his personal money and bought millions of $TTD shares 🛒
Following the news, $TTD stock is up about 12% in after-hours trading 🔼
And we are monitoring 🔎