$REAX company - post number 2
After we told you about the company, which is transforming traditional real estate into a software environment with massive growth.
In this post, we'll zoom out a bit, on the current context that makes everything even more interesting
What generates interest around the company's business model?
Two things - artificial intelligence, and interest rates!
When artificial intelligence meets real estate
The company's management recently emphasized that artificial intelligence technologies are a core component of the company's strategy!
And no, these are not dreams, this company is the first brokerage firm (financial intermediary) in history to launch a virtual AI assistant directly integrated into the workflows themselves.
And this didn't happen in 2025, nor in 2024, it already happened in '23, somewhere at the beginning of the revolution...
The virtual assistant is integrated into the company's transaction management platform, and is capable of answering agents' questions in real-time, and since its launch, it has responded to hundreds of thousands of agent inquiries!
The company is constantly upgrading the agent, and since the beginning of 2024, it not only answers inquiries, it also initiates them, it anticipates needs, creates marketing and personal content, knows how to prepare posts about transactions, and much more.
And the second point? Interest rates!
Think about it in the simplest way - falling interest rates?
Loan prices fall.
People have more money in their pockets - and the cost of money becomes cheaper
What investment alternatives have people had since the dawn of history?
Typically, during periods of falling interest rates, there is an increase in demand for loans for income-generating real estate - which may also affect the real estate market.
This is one of the factors that may affect the activity of brokerage firms during periods of falling interest rates
We are monitoring