$PEP Part 1 - For the next stock, prepare ice:
PepsiCo - the food and beverage corporation known for the drink "Pepsi".
PepsiCo has products in over 200 countries and 300,000 employees, ranking it as the #2 largest food and beverage company in the world!
The Cola Wars: PepsiCo and its direct rival, Coca-Cola, have a long-standing rivalry dubbed "The Cola Wars".
As part of their rivalry, the companies have filed countless lawsuits against each other over the years to capture additional market share.
PepsiCo began an acquisition spree as part of its competition with Coca-Cola, which itself acquired many companies.
The rivalry (which continues to this day) led the companies to take aggressive development steps that together brought them to a value of almost half a trillion dollars!
The rules of the sweet treat are changing: in 2006, with new management, PepsiCo began moving towards "healthy" – a huge move with entry into a sought-after market segment.
The company began removing sugar from its products and even announced it would reduce the calorie count in 60% of its beverages by 2025!
An anchor stock: despite market competition and the public's move away from carbonated and sugary drinks, PepsiCo repeatedly beats earnings and ranks as one of the most stable companies in the market – the kind of company every long-term investor should consider adding to their portfolio!
Continuation and technical analysis in the next post -