๐ฒ๐ ๐ ๐ - McDonalds! ๐
McDonald's is not a hamburger company - today you are going to discover all of McDonald's secrets as they have never been revealed before! ๐
It is a $200 billion real estate empire disguised as a fast-food chain! ๐คซ
Today we will reveal how McDonald's built the most brilliant business model ever created - and why it's almost impossible to disrupt them? ๐
โถ๏ธ Let's begin! โถ๏ธ
McDonald's secret formula: ๐คซ
+40,000 restaurants (!) +115 countries (!) +70 million customers daily. Annual revenue of over $25 billion (!) Over 55% gross margin (!)
And now you're going to be surprised - they don't make money from hamburgers! โ
Let's dive into the true genius formula - behind the scenes: ๐ฎ
McDonald's - a real estate empire. โญ๏ธ McDonald's - a franchising machine. โญ๏ธ McDonald's - a supply chain monster. โญ๏ธ McDonald's - a data company. โญ๏ธ McDonald's - the brand's powerhouse! โญ๏ธ
What about the hamburgers? ๐
The hamburgers are just the delivery method...!๐ก
Let's start with real estate - McDonald's holds over $40 billion in real estate! ๐
Their actual business: buys prime locations with a captive audience - leases to franchisees - collects rent + % of sales. โ๏ธ
Level of genius - 1000! ๐ฏ
๐ฐ The money printer: ๐ฐ
The franchisee pays McDonald's - a franchise fee of $45,000 per year + 4% of gross revenue. ๐
Construction cost. ๐
Rent 12% of sales + marketing fees + goods. ๐
McDonald's profit: 80%+. ๐ Franchisee profit: 6%-8%. ๐
Let's move on to the supply chain! ๐
McDonald's controls: ๐ 4% of the beef supply in the US. ๐ 7% of the poultry market in the US. ๐ 2% of the bread market in the US.
The result: the lowest costs or in other words - a monopoly! โญ๏ธ
Put on your gloves - we're entering the kitchen! ๐
170 items! ๐ฎ 3-minute preparation time + 99.99% consistency! ๐ฏ
Spoiler - no other chain is like this.
McDonald's - the master of store locations! ๐ฃ
- McDonald's has a team whose job is to examine new locations only if they have:
- A captive audience. โ๏ธ
- Easy access. โ๏ธ
- Large area. โ๏ธ
- Great potential. โ๏ธ
Only if everything is checked off do they buy the next store and... they never sell it! โญ๏ธ
And here's the secret - asset value increases - rent increases - profit increases! ๐
- And that's not all - with over 70 million orders a day - let's dive into the data McDonald's collects daily! ๐
- Customer activity patterns. ๐งญ
- Weather effects. ๐งญ
- Local preferences. ๐งญ
And most importantly - competitor data! ๐
The result? ๐
Perfect insights for decision-making! โ๏ธ
But wait - that was just part 1! โ๏ธ
Tomorrow! - we will dive deeper into McDonald's secrets, researched by our team of experts, and discover why no company can compete with McDonald's + an interesting bonus in the premium group! ๐คซ