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Love moats โ
Here's the amazing story of Axon ๐ฅ
- A moat powerhouse in a hot sector ๐ฅ
Axon company ๐จ $AXON ๐ฎโโ๏ธ
โ How a nearly bankrupt startup became a monopoly for American police ๐
How did it all start? ๐ 1๏ธโฃ๐คIn the 90s, Patrick (Rick) Smith was a young man with trauma โ two of his friends were accidentally killed by police gunfire when officers thought they were burglars. ๐จ
This changed his life. ๐ฉ He decided to turn the pain into a life mission: to prevent the unnecessary killing of innocent people. ๐ฎโโ๏ธ
Then he encountered a prototype of the Taser gun, an electric incapacitating device that could neutralize suspects without killing. โก๏ธ
Without capital, without financial backing โ he acquired the rights, raised loans, almost crashed into bankruptcy โ but he didn't give up. ๐
And today? โ
Almost every police officer in the US is equipped with an Axon Taser. ๐ซ
But that was just the beginning... ๐
Chapter 2๏ธโฃ Knows every officer, knows every need โ and makes a fortune from it! -
Over the years, Smith realized that Axon's biggest advantage was its connections: ๐ค
The company was already embedded within law enforcement systems. ๐
- When the demand for police body cameras began, he had a perfect starting point. ๐
He knew the budgets, he knew the requirements, he knew the officers themselves โ and that gave him a huge leap. ๐คธ
But how did Axon become the dominant player with ๐ค0๏ธโฃ8๏ธโฃ of the market?
Chapter 3๏ธโฃ ๐ฃ Critical product wisdom:
In 2015-2017, the company made two brilliant moves: ๐ก
1๏ธโฃ Automatic camera activation when a weapon is drawn โ no way use of force won't be documented! ๐ธ
2๏ธโฃ Retroactive recording โ the camera saves several minutes back, so even if the officer activated it late, there's a recording of the preceding moments of the incident. ๐ฎ
Smart technology: encrypted documentation, convenient video search, and the ability to send materials directly to the justice system ๐ โ all of these made Axon a global standard. ๐ฅ
One investor who followed the tenders wrote: ๐ฃ๏ธ"You can see in real-time how the company wins every possible tender."๐ฃ๏ธ
๐ฃ๏ธ"Municipalities decide to transfer budgets to Axon, how the market closes in its favor."๐ฃ๏ธ
The next steps in development - in the next post ๐ค